MONTEZUMA’S GOLD 

Gu-Gu Gummy emerged from the same inventive, irreverent mindset that fueled the rise of Gu-Gu Juice, the outrageously potent Patagonian moonshine made from cactus, potatoes, mushrooms, curry spice, and goat’s butter. As Gu-Gu’s infamy (and regulatory headaches) grew, the Villa’s – ever the scheming entrepreneurs – dreamed up this candy as a novel way to extend their brand’s reach while dodging liquor restrictions. The idea: turn the chaotic allure of Gu-Gu Juice into a harmless-looking confection that could be sold (and snuck into new markets) with a wink. Gu-Gu Gummy thus serves as both a marketing gimmick and a tribute to the drink’s folklore, allowing thrill-seekers to “taste the chaos” without the two-day hangover. Casa Villa’s knack for “ever more inventive ways to peddle his potent brew” is on full display – Gu-Gu Gummy repackages the Gu-Gu experience into a cheeky candy, inviting the curious to join the legend on a sugar high.